All can be obtained by going to the Public Drive > Logos folder. The Logos are available in different variations, colors and file types. Where can I obtain electronic versions of the Logos? Those graphics are obsolete and may no longer be used, except in an historical context. The new branding system replaces the old CSU Channel Islands 'bar' logo, rolling logo and Dolphin logo. May I still use the old logos (pre-2009)? To request and receive approval to use the University Seal, please contact Communication & Public Relations at 80. The University Seal has changed in name (formerly the President's Seal) and slightly in design, making some elements bolder. The logos are very easy to access and can be found on the Public Drive (Z) > Logos folder. Selecting a similar font and colors will invariably produce differences that will detract from the design. The logo is created from elements and text designed specifically for CSUCI and they have specific spatial relationships and alignment. Recreating the logo will not reproduce the logo accurately.
Variations of the logos can be found on the Public Drive (Z) > Logos folder. They can also be reproduced in black or reversed out of black or other dark colors. The logos utilize the official colors of the University, Pantone Matching System (PMS) 186 Red and PMS Cool Gray 11 (an option to the PMS 877 Silver color). See samples of incorrect and correct use. You can place it over images with uncluttered areas such as sky or grass or on colored backgrounds. Can I do this?Ī patterned background tends to make the logo difficult to view. I want to put a logo on a patterned background. These variations were created to allow more flexibility in the way we use the logo. The option would be to use the flat variation without the gradient. Perhaps your budget will not allow full-color printing which would be the choice to reproduce the gradient variation. Consult with the vendor, identify any additional costs that may be incurred, and contact Communication & Public Relations to review any proofs. For example, translation of the gradient in embroidery may not be possible. Always consider the method of output to determine the best possible reproduction of the Logo. Should I always default to using the Formal Logo with the gradient? This is an optional design for apparel and promotional items only and would not replace the Formal logo in official University documents. Taylor Marta also created the CSUCI Bell Tower logo. The CSUCI Spirit logo incorporates the Dolphin mascot playfully intertwined with bold CI letters. Alumna Taylor Marta's design for the CSUCI Spirit logo was chosen from a pool of more than 150 entries from current students and alums. It is not, however, to be used in place of the Formal logo when communicating in official University documents. You can use the CSUCI Spirit logos in many documents including those that communicate to the student population. In addition, he also created a system of Extensions, which will assist in unifying all campus academic entities - programs, divisions, institutes, and auxiliaries. John Ridgway of Novocom developed the Formal logo and its variations. You can use the Formal logo in all University materials. There are three logos: the Formal logo, Spirit logo and Bell Tower logo. Proper use of CSUCI's official logos (Formal, Spirit, University Seal and Bell Tower) is an important part of the branding process, enhancing CSUCI's image as a high–quality educational institution.
The guidelines, applied correctly and consistently, enable CSUCI to project a strong, coherent identity and help to prevent confusion among our audiences.
Why is it important to follow University branding standards guidelines? I don't see guidelines for creating web pages.I don't see building signage covered in this Guide.Can I use photographs in my materials? If so, do I need permission from the people in the photos?.JPG and copied and pasted it into my document, but it is very fuzzy on-screen and on my print out. I tried to resize the logo but now it looks too skinny.Is there an electronic version of the letterhead? We don't really need the printed stationery.Where can I obtain electronic versions of the Logos?.May I still use the old logos (pre-2009)?.I want to put a logo on a patterned background.Should I always default to using the Formal Logo with the gradient?.Why is it important to follow CSUCI branding standards guidelines?.
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